Gap Integrated Marketing Campaign – A Great Example of How To Do It Right

Integrated Marketing, the name and strategy have been around for a while, but in the digital age they get a new lease on life by combining print/magazine work and websites like Facebook and youtube. Gap with its LA Jeans Design Studio campaign has made great use of Integrated Marketing . The effort ran...

4 Great Typography Videos to Inspire any Type lover.

I was pressed to figure out how to start teaching Typography in a manner that is not B-O-R-I-N-G. And then it dawned on me, youtube, youtube!! And so I went looking and found several really cool videos on typography to get my class going and thinking about the topic of typography. I hope these are as...

13 High Quality and Free Sans Serif Fonts for Your Next Project

Angeo London Conviction Absolut...

Delta Airlines’ Cool Viral Video

Delta Airlines has been somewhat of a pioneer in launching it’s Smart Phone App. It’s not just the regular stuff, it’s the fact that you can track your baggage through your smart phone. To support this effort Delta released a viral video on youtube giving us an inside look at what a typical...

37 Examples of Great Snowboard Design

To design for web or print, even Fashion is one thing, but to be awarded the privilege of designing snowboards, well that’s a whole other class of happiness. So with the start of winter right around the corner, here is a big dose of inspiration snowboarding...

7 Examples of Great Typography in Fashion and Apparel Logos

Ever notice that most fashion logos contain letter or words. There are very few fashion logos that are just a symbol mostly because fashion brands want us to remember the name, so we can ask for their brand “by name”. Much like Starbucks did a while back, established fashion brand could remove...