Examples of Print Advertising Using Typography.
There are some who claim that the bible was the very first kind of advertising, if that is to be believed, then all that advertising was done with only typography. We dedicate this post to 3 campaigns from around the world that choose to use typography, just typography, in order to promote and sell products. Clearly it is the long road to take, but if done right, it is undoubtedly a wining way. Please keep in mind, You might also like regarding the follow up post to this post: More Print Ads that Feature Great Typography
You might also like the post regarding Truck Print Advertising, click here to go to it.
You might also like regarding the follow up post to this post: More Print Ads that Feature Great Typography
Typographic ads can pretty much sell anything. We start with air purifiers and a campaign from the UAE:
Credits:
The safest way to kill 99.9% of all airborne germs and allergens
Advertising Agency: Brandcom Me, Dubai, UAE
Creative Director: Manoj Ammanath
Art Director: Sabina Mustafa
Copywriter: Kris Richardson
Illustrator: Sanu Raju
Published: January 2010
You might also like regarding the follow up post to this post: More Print Ads that Feature Great Typography
As we said at the outset, you can sell pretty much anything using type, including things that have to do with sex and sexual behavior. Here are some Durex ads designed by: Andrej Krahne
From bodily fluids we move to fluids of the social lubricants kind:
Liquid Gladiators in a Sea of Wussy Drinks
Here the credits go to:
Advertising Agency: Alcone Marketing Group, Irvine, CA USA
Creative Directors: Kevin Kleber, Nick Rooth
Art Director: Paul Ulloa
Copywriter: Eddie Babaian
Photographer: Toby Burditt
You might also like regarding the follow up post to this post: More Print Ads that Feature Great Typography
You might also like the post regarding Truck Print Advertising, click here to go to it.
20 Responsesto “Examples of Print Advertising Using Typography.”
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No surprise that it was a man that designed the Durex campaign. If it was a woman, I think the female character would have VERY different responses during that first scenario. Mainly it would be about it being a chore and hoping her man will put the bins out in return!
nice post. thanks.
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