The insert menu (Window>Insert or Apple+F2, on the Mac and ctrl+F2 on the PC) features a tab called “Favorites”.
Not to be confused with the Common tab, the Favorites tab (which is usually located on the far right side of the Insert Menu panel), is a repository of all your favorite buttons from the various Insert Tabs. The term favorites can be a bit vague in this context, but here it’s meant to serve as the place where you put the buttons you use the most. This tab gives you the ability to customize your work space so you have one tab that has all the buttons you use the most.
Customizing the menu is very easy, here is how to load up this menu tab with goodies:
In the Insert panel switch from the Common tab to the Favorites tab.


Right click on the body of the Favorites tab and choose “Customize Favorites”

In the window that opens you choose items on the left hand side and use the arrow to move them to the right hand side. If an item appears on the right hand side it will appear in the Favorites menu once you click the OK button.

It is worth mentioning that you can add divider lines as well make selections from a full list or from smaller lists which are made up from the contents of each tab. Make sure to base your selections on what you use the most, and not what you like the most.
This level of customization is very helpful when it comes to repetitive tasks.