Posted by
Amit Shamis on Oct 19, 2010 in
Inspiration |
0 comments
Anyone in advertising would tell you that when you work on a product ad, the product should appear in the ad. It actually makes sense. But it does not have to be this way. A product ad does not have have a large product shot, some would venture to say, it should not have a product shot at all.
One of the...
In the Jewish traditions there is something called Tikun-Olam, which loosely translated means “fixing the world”. While this clearly not the stated desire of the Advertising world, form time to time the ad industry does push out a campaign aimed at doing good rather then making money. Here are 18...
Posted by
Amit Shamis on Mar 31, 2010 in
Inspiration,
Pro |
0 comments
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Slogans make or break brands, in fact they are “the thing” that is actually “branded” on a product, if we were to use farm or cattle metaphors. And good slogans stay with a brand for many years and help shape not only the brand but often times society. Take for...
Posted by
RacheliBD on Mar 21, 2010 in
Inspiration |
20 comments
There are some who claim that the bible was the very first kind of advertising, if that is to be believed, then all that advertising was done with only typography. We dedicate this post to 3 campaigns from around the world that choose to use typography, just typography, in order to promote and sell products....