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	<title>The Stock Well - Helping Creativity &#187; advertising</title>
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	<link>http://thestockwell.com</link>
	<description>Helping you be more productive and creative</description>
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		<title>Car Ads With No Cars in Them</title>
		<link>http://thestockwell.com/car-ads-with-no-cars-in-them/</link>
		<comments>http://thestockwell.com/car-ads-with-no-cars-in-them/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 22:37:54 +0000</pubDate>
		<dc:creator>Amit Shamis</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://thestockwell.com/?p=2053</guid>
		<description><![CDATA[Anyone in advertising would tell you that when you work on a product ad, the product should appear in the ad. It actually makes sense. But it does not have to be this way. A product ad does not have have a large product shot, some would venture to say, it should not have a product shot at all.

One of the industries that is taking on this sort of thinking is the Car industry. For years car adverting meant air-brushed pictures of cars, but that has gotten a bit old, and in search of new ways to generate excitement automotive agencies are choosing the "no car image" option.

Here is a round up car ads that don't necessary show cars, at least not the air-brushed kind.]]></description>
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		<title>18 Ads That Try to Help The Environment</title>
		<link>http://thestockwell.com/18-ads-that-try-to-help-the-environment/</link>
		<comments>http://thestockwell.com/18-ads-that-try-to-help-the-environment/#comments</comments>
		<pubDate>Sun, 11 Jul 2010 00:28:21 +0000</pubDate>
		<dc:creator>Amit Shamis</dc:creator>
				<category><![CDATA[InDesign]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Pro]]></category>
		<category><![CDATA[ad agencies]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[environmental]]></category>
		<category><![CDATA[green]]></category>

		<guid isPermaLink="false">http://thestockwell.com/?p=1679</guid>
		<description><![CDATA[In the Jewish traditions there is something called Tikun-Olam, which loosely translated means &#8220;fixing the world&#8221;. While this clearly not the stated desire of the Advertising world, form time to time the ad industry does push out a campaign aimed at doing good rather then making money. Here are 18 examples that are meant to [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Cool Slogans, Long Forgotten About.</title>
		<link>http://thestockwell.com/cool-slogans-long-forgotten-about/</link>
		<comments>http://thestockwell.com/cool-slogans-long-forgotten-about/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 21:49:03 +0000</pubDate>
		<dc:creator>Amit Shamis</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Pro]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Slogans]]></category>

		<guid isPermaLink="false">http://thestockwell.com/?p=830</guid>
		<description><![CDATA[Slogans make or break brands, in fact they are "the thing" that is actually "branded" on a product. But, for whatever reason some great slogans fade away after what is considered a short while. In this post we solute 5 slogans that have either passed on, or are in the process of exiting the stage. We believe them to be genius.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Examples of Print Advertising Using Typography.</title>
		<link>http://thestockwell.com/examples-of-print-advertising-using-typography/</link>
		<comments>http://thestockwell.com/examples-of-print-advertising-using-typography/#comments</comments>
		<pubDate>Sun, 21 Mar 2010 20:03:01 +0000</pubDate>
		<dc:creator>RacheliBD</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[air purifier]]></category>
		<category><![CDATA[durex]]></category>
		<category><![CDATA[print advertising]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://thestockwell.com/?p=990</guid>
		<description><![CDATA[You don't need great photography to create good advertising, sometimes, it comes down to great typography. A good layout with cool fonts and a catchy headline, can take you a long way towards success. We devote this post to 3 campaigns from around the globe that use typography in a very smart way.]]></description>
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